The Process

The Process

A little showmanship goes a long way.

How Joseph Duveen became J.P. Morgan’s exclusive art dealer.

Cole Schafer's avatar
Cole Schafer
Sep 29, 2026
∙ Paid

Joseph Duveen might be the greatest art dealer of all time. He was neither an artist nor an art historian. Duveen was just a hustler.

One day, he noticed that Europe had tons of art and America had tons of money. So, the seventeen-year-old Duveen stocked up on a boatload of art in London and boarded a ship to America.

The trip proved lucrative—so much so that Duveen would spend the rest of his life carting art back and forth across the Atlantic.

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