The Process

The Process

An argument for anonymity.

How a British adman wrote one of the best-selling books of the last three decades.

Cole Schafer's avatar
Cole Schafer
Aug 12, 2026
∙ Paid

Once upon a time, there was a British adman who held prestigious positions at agencies all over the world. The problem was the adman hated advertising and had ambitions of making it as a novelist.

To put his money where his dream was, the adman dedicated himself to writing a novel. He then submitted the novel to every literary agent he could find, only to have it jammed right back in his face.

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