Salvador Dalí wasn’t an artist. He was a capitalist whose business was art.
Before Dalí, artists saw business as something beneath them. Dalí was different. He approached business with the same seriousness that he approached art.
Dalí collaborated with brands, designed advertisements, created logos (like Chupa Chups) and licensed his name.
Furthermore, he understood the power of a personal brand—before there was such a thing. To garner massive amounts of attention for both himself and his work, Dalí appeared on television talk shows, carried out publicity stunts and wore a ridiculous (but unforgettable) mustache.