The Process

The Process

If you don't own your masters, your masters own you.

How David Bowie raised $55 million and bought back his masters.

Cole Schafer's avatar
Cole Schafer
Jul 25, 2026
∙ Paid

Back in 1996, Prince shared some wisdom in Rolling Stone…

“If you don’t own your masters, your masters own you.”

David Bowie must have read the interview, because a year later he launched a ballsy coup to buy back his masters from his old business manager.

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